I’m William, founder of Arithmetic Performance. For the past decade I’ve coached over 1000+ clients, combining real-world experience with no-BS strategies that actually work. My approach is grounded in structure, flexibility, and high-level accountability because transformation doesn’t happen with guesswork.

A little about me: I live, eat and breathe fitness every day. I'm a bit of a foodie so I love trying new foods and experimenting in the kitchen to find new flavours and recipes I can dish out to my clients to make their diet even easier. I play tennis and basketball and love going for walks with my wife and two dachshunds.